tag:blogger.com,1999:blog-1782368069806985872.post6568322097437058670..comments2013-09-18T04:13:56.732-05:00Comments on Uncommon Marketing by Baker Johnson: The Golden Formula for Career Changing Subject Lines - and why it matters now more than everBaker Johnsonhttp://www.blogger.com/profile/12778586551901394694noreply@blogger.comBlogger3125tag:blogger.com,1999:blog-1782368069806985872.post-83018034177893425542009-06-18T21:43:12.268-05:002009-06-18T21:43:12.268-05:00You give the consumer way too much credit. Value? ...You give the consumer way too much credit. Value? Really? The Sham-wow? Nope, it's big pretty pictures and simple POW-ness. That's not to say value doesn't matter to a CEO when he is considering - say - software. However, in a B2C world, not so much. <br /><br />I think the author is simply implying that those concepts CAN be applied in a B2B world and it may be valuable to consider whatever they consider to be "gold". The results seem to speak for themselves.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-1782368069806985872.post-54914843788486210062009-06-09T16:24:31.565-05:002009-06-09T16:24:31.565-05:00A 'massive disservice'? That's a bit ...A 'massive disservice'? That's a bit much, no? How does showing an applied practice in any way 'dis-serve' anyone interested in applying the same model to other vehicles?<br /><br />But fair enough - you're ultimately agreeing that the overarching philosophy is sound. And in my experience, most folks are looking for effective tactics - not a reiteration of age old (classic) dogma, so I shared an effective tactic that simple and easy to implement. <br /><br />That said, I'd welcome your case study on how you've leveraged the same philosophy through other mediums.Baker Johnsonhttps://www.blogger.com/profile/12778586551901394694noreply@blogger.comtag:blogger.com,1999:blog-1782368069806985872.post-62977546535668644132009-06-09T15:18:40.454-05:002009-06-09T15:18:40.454-05:00The Golden Formula...as its own subject line would...The Golden Formula...as its own subject line would be rather intriguing. But boiling this philosophy down to effective eblasting is a massive disservice to those who wish to market their products and services via more traditional mediums. In the bigger picture, The Golden Formula is really about selling value. The classic Benefits vs Features model. Clearly illustrating value to the consumer will nearly always lead to increased open rates, leads, sales, foot traffic, etc.Anonymousnoreply@blogger.com