I was just recently having a conversation with a social media skeptic who believes that twitter holds no value for businesses, and isn't much more than a service with which people can share the most mundane and unimportant details of their daily drudge with others.
Of course, the truth is that just like any other tool, twitter, by itself isn't good or bad, personal or professional, or anything else - it just is.
That said, the value that you can get out of twitter is simply the result of how much you know about it, and how you apply that knowledge (btw - that's pretty much how everything in life works).
So thanks to the nifty marketers over at twitter, if you're interested in learning more about how you can use their tool to socially brand your business, you can start by checking out Twitter 101 - A Guide for Businesses.
Check it out if you're interested in:
* What is Twitter
* Getting started
* Learn the lingo
* Best practices
* Case studies
* Other resources
You can even download the slides.
Here's the link: http://business.twitter.com/twitter101/
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