I've only just recently realized a couple of important things that I wish someone had pointed out sooner - at least in a specific enough manner that I could have understood them.
The first (and probably less important of the two) is this: Professional growth can only come from personal growth. Period. No matter how great you are in your role, if you're not growing and becoming more inspired in your own personal life, then the professional bar, quite simply, isn't going to move up very much - at least not relative to the goals and aspirations most of us have.
The second thing - which I've learned in my personal life, but which is (not coincidentally) having a tremendous impact in my professional life is this: The goal in life is to help as many people as much as you can. And the more you do that, the more successful you will be.
The bottom line is that in both our lives and our professions, we value help above most all else. It's why marketing is awash with terms like "pain points", "problem statements", "empathy", and "challenges". And it's also why business people allocate or influence the allocation of substantial portions of their companies' budgets to solutions that will make their jobs (and lives) easier.
So once you recognize that the individuals you are marketing to are people, and not "just businesses", consider what they really need help with - and here's a hint - it likely goes far beyond the solution you're selling to include things like best practices, peer networking, complimentary education, a good night's rest...the list goes on and on.
But if you can identify what those things are, and give them away freely, you will ultimately find that you are highly valued in your space, and success won't be far behind.
Tuesday, July 21, 2009
Posted by Baker Johnson at 5:45 PM